« previous next »

Author Question: Positive TV program content can affect advertising by a. increasing recall. b. positively affecting ... (Read 107 times)

Sportsfan2111

  • Hero Member
  • *****
  • Posts: 585
on: Jun 28, 2018
Positive TV program content can affect advertising by
 a. increasing recall.
  b. positively affecting encoding.
  c. transferring negative affect to the advertisement through a comparison with the programming content.
  d. increasing the number of associations with the brand schema.
  e. transferring positive affect to the advertisement.

Question 2

________ centers on the timely exchange of basic products for highly competitive market prices:
 a. Value-adding exchange
 b. Transactional exchange
 c. Collaborative exchange
 d. Marketing exchange
 e. None of the above


sierramartinez

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

Did you know?

The FDA recognizes 118 routes of administration.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Affect. Affect.
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Increasing access to care for teen mothers is important because they have a higher rate of pregnancy ... Increasing access to care for teen mothers is important because they have a higher rate of pregnancy ...
Mechanisms of action of antiepileptic drugs that affect GABA. Mechanisms of action of antiepileptic drugs that affect GABA.
Overview of factors affecting renin release: (a) activation of the sympathetic nervous system; (b) ... Overview of factors affecting renin release: (a) activation of the sympathetic nervous system; (b) ...
The melting of glaciers and ice sheets is making an increasing contribution The melting of glaciers and ice sheets is making an increasing contribution
Video: Introduction to Sickle Cell Anemia

For a complete list of videos, visit our video library