« previous next »

Author Question: Positive TV program content can affect advertising by a. increasing recall. b. positively affecting ... (Read 43 times)

Sportsfan2111

  • Hero Member
  • *****
  • Posts: 585
on: Jun 28, 2018
Positive TV program content can affect advertising by
 a. increasing recall.
  b. positively affecting encoding.
  c. transferring negative affect to the advertisement through a comparison with the programming content.
  d. increasing the number of associations with the brand schema.
  e. transferring positive affect to the advertisement.

Question 2

________ centers on the timely exchange of basic products for highly competitive market prices:
 a. Value-adding exchange
 b. Transactional exchange
 c. Collaborative exchange
 d. Marketing exchange
 e. None of the above


sierramartinez

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Barbituric acid, the base material of barbiturates, was first synthesized in 1863 by Adolph von Bayer. His company later went on to synthesize aspirin for the first time, and Bayer aspirin is still a popular brand today.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Gram Positive Testing Gram Positive Testing
A positive feedback loop. A positive feedback loop.
Will Posting Nutritional Content in Restaurants Have a Positive Impact on the Obesity Epidemic? Will Posting Nutritional Content in Restaurants Have a Positive Impact on the Obesity Epidemic?
Control of Homeostasis: Positive Feedback Control of Homeostasis: Positive Feedback
Positive and Negative Reinforcement Positive and Negative Reinforcement
Advertising Break-even Question Advertising Break-even Question
Video: Oxygen transport: association and dissociation & Factors that affect hemoglobin's saturation with O2

For a complete list of videos, visit our video library