Author Question: The attitudes of low-elaboration consumers are less resistant to attack from competitors because of ... (Read 69 times)

newyorker26

  • Hero Member
  • *****
  • Posts: 536
The attitudes of low-elaboration consumers are less resistant to attack from competitors because of all of the following reasons except that
 a. consumers do not critically evaluate message arguments.
  b. there is no affect attached to the attitude.
  c. consumers tend not to link the information in the message to their existing beliefs.
  d. consumers do not develop strong counterarguments to the message.
  e. consumers let their guard down and do not resist the message.

Question 2

Market-driven firms attempt to match their resources, skills and capabilities with particular customer needs that are not being adequately served.
 
 Indicate whether the statement is true or false



Sierray

  • Sr. Member
  • ****
  • Posts: 343
Answer to Question 1

B

Answer to Question 2

true



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

For a complete list of videos, visit our video library