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Author Question: Marketers can help change consumer attitudes in this major strategy: a. changing beliefs b. ... (Read 28 times)

Kikoku

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on: Jun 28, 2018
Marketers can help change consumer attitudes in this major strategy:
 a. changing beliefs
  b. appealing to group beliefs
  c. appealing to the evaluative component
  d. adding new beliefs
  e. changing the speed at which individuals process information

Question 2

What type of target marketing strategy is best used when a firm finds that its capabilities are intrinsically tied to the needs of a specific market segment?
 a. Market specialization
 b. Product specialization
 c. Single segment targeting
 d. Mass market targeting
 e. Selective targeting


anyusername12131

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

c


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