Author Question: Marketers can help change consumer attitudes in this major strategy: a. changing beliefs b. ... (Read 98 times)

Kikoku

  • Hero Member
  • *****
  • Posts: 540
Marketers can help change consumer attitudes in this major strategy:
 a. changing beliefs
  b. appealing to group beliefs
  c. appealing to the evaluative component
  d. adding new beliefs
  e. changing the speed at which individuals process information

Question 2

What type of target marketing strategy is best used when a firm finds that its capabilities are intrinsically tied to the needs of a specific market segment?
 a. Market specialization
 b. Product specialization
 c. Single segment targeting
 d. Mass market targeting
 e. Selective targeting



anyusername12131

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

A

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

For a complete list of videos, visit our video library