« previous next »

Author Question: Marketers can help change consumer attitudes in this major strategy: a. changing beliefs b. ... (Read 34 times)

Kikoku

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
Marketers can help change consumer attitudes in this major strategy:
 a. changing beliefs
  b. appealing to group beliefs
  c. appealing to the evaluative component
  d. adding new beliefs
  e. changing the speed at which individuals process information

Question 2

What type of target marketing strategy is best used when a firm finds that its capabilities are intrinsically tied to the needs of a specific market segment?
 a. Market specialization
 b. Product specialization
 c. Single segment targeting
 d. Mass market targeting
 e. Selective targeting


anyusername12131

  • Sr. Member
  • ****
  • Posts: 327
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Liver spots have nothing whatsoever to do with the liver. They are a type of freckles commonly seen in older adults who have been out in the sun without sufficient sunscreen.

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Cerebral angiography. The four angiograms each reveal the distribution of blood vessels supplying th Cerebral angiography. The four angiograms each reveal the distribution of blood vessels supplying th
The Major Divisions of the Visual Cortex of the Rhesus Monkey The Major Divisions of the Visual Cortex of the Rhesus Monkey
Change in Annual Precipitation Over Land, 1901-2010 Change in Annual Precipitation Over Land, 1901-2010
The Intersection of Culture and Personal Beliefs The Intersection of Culture and Personal Beliefs
Climate change occurs over millions of years Climate change occurs over millions of years
Major muscles of the human musculoskeletal system Major muscles of the human musculoskeletal system
Video: DNA Replication

For a complete list of videos, visit our video library