« previous next »

Author Question: Marketers can help change consumer attitudes in this major strategy: a. changing beliefs b. ... (Read 21 times)

Kikoku

  • Hero Member
  • *****
  • Posts: 540
on: Jun 28, 2018
Marketers can help change consumer attitudes in this major strategy:
 a. changing beliefs
  b. appealing to group beliefs
  c. appealing to the evaluative component
  d. adding new beliefs
  e. changing the speed at which individuals process information

Question 2

What type of target marketing strategy is best used when a firm finds that its capabilities are intrinsically tied to the needs of a specific market segment?
 a. Market specialization
 b. Product specialization
 c. Single segment targeting
 d. Mass market targeting
 e. Selective targeting


anyusername12131

  • Sr. Member
  • ****
  • Posts: 327
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

The Centers for Disease Control and Prevention has released reports detailing the deaths of infants (younger than 1 year of age) who died after being given cold and cough medications. This underscores the importance of educating parents that children younger than 2 years of age should never be given over-the-counter cold and cough medications without consulting their physicians.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Did you know?

Vampire bats have a natural anticoagulant in their saliva that permits continuous bleeding after they painlessly open a wound with their incisors. This capillary blood does not cause any significant blood loss to their victims.

Inhibition and facilitation of spruce during the major successional stages at Glacier Bay, Alaska (d Inhibition and facilitation of spruce during the major successional stages at Glacier Bay, Alaska (d
The major language areas of the left hemisphere of the brain. The major language areas of the left hemisphere of the brain.
Fingertip rake over pectoralis major from sternum to shoulder. Pull arm out from the body to access ... Fingertip rake over pectoralis major from sternum to shoulder. Pull arm out from the body to access ...
Climate Change: Volcanoes Timescale Climate Change: Volcanoes Timescale
Changing Patterns of Climate Changing Patterns of Climate
Major Causes of Death from Infectious Disease Major Causes of Death from Infectious Disease
Video: Component of feedback systems & Communication and regulation of body systems

For a complete list of videos, visit our video library