There are two basic ways marketing research can gather marketing ...

[Pea0909berry]

There are two basic ways marketing research can gather marketing intelligence.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Researchers have developed categories to describe the types of cognitive responses consumers have to communications. These are
 a. cognitive and affective responses.
  b. cognition, affect, and behavior.
  c. counterarguments, support arguments, and source derogation.
  d. conation, affect, and cognition.
  e. central arguments, peripheral arguments, and nonarguments.

[joechoochoy]

Answer to Question 1

True

Answer to Question 2

C

[Pea0909berry]

Excellent

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