Author Question: There are two basic ways marketing research can gather marketing intelligence. a. True b. False ... (Read 181 times)

Pea0909berry · **on:** Jun 28, 2018

There are two basic ways marketing research can gather marketing intelligence.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Researchers have developed categories to describe the types of cognitive responses consumers have to communications. These are
a. cognitive and affective responses.
b. cognition, affect, and behavior.
c. counterarguments, support arguments, and source derogation.
d. conation, affect, and cognition.
e. central arguments, peripheral arguments, and nonarguments.