This topic contains a solution. Click here to go to the answer

Author Question: The scale that displays a range of products along a continuum based on their tangibility is referred ... (Read 80 times)

bcretired

  • Hero Member
  • *****
  • Posts: 525
The scale that displays a range of products along a continuum based on their tangibility is referred to as:
 a. The Services Triangle.
 b. The Servuction Model.
 c. The Scale of Market Entities.
 d. The Service-Profit Chain.

Question 2

Yellow Pages reported that doubling the size of an ad increases sales fivefold. This is best thought of as an example of the effectiveness of ____ in advertising.
 a. concreteness
  b. surprise
  c. novelty
  d. pleasant design
  e. prominence



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Dominic

  • Sr. Member
  • ****
  • Posts: 328
Answer to Question 1

c

Answer to Question 2

E




bcretired

  • Member
  • Posts: 525
Reply 2 on: Jun 28, 2018
:D TYSM


TheDev123

  • Member
  • Posts: 332
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Did you know?

About 3.2 billion people, nearly half the world population, are at risk for malaria. In 2015, there are about 214 million malaria cases and an estimated 438,000 malaria deaths.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

For a complete list of videos, visit our video library