Author Question: The scale that displays a range of products along a continuum based on their tangibility is referred ... (Read 41 times)

bcretired · **on:** Jun 28, 2018

The scale that displays a range of products along a continuum based on their tangibility is referred to as:
a. The Services Triangle.
b. The Servuction Model.
c. The Scale of Market Entities.
d. The Service-Profit Chain.

Question 2

Yellow Pages reported that doubling the size of an ad increases sales fivefold. This is best thought of as an example of the effectiveness of ____ in advertising.
a. concreteness
b. surprise
c. novelty
d. pleasant design
e. prominence