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Author Question: The scale that displays a range of products along a continuum based on their tangibility is referred ... (Read 77 times)

bcretired

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on: Jun 28, 2018
The scale that displays a range of products along a continuum based on their tangibility is referred to as:
 a. The Services Triangle.
 b. The Servuction Model.
 c. The Scale of Market Entities.
 d. The Service-Profit Chain.

Question 2

Yellow Pages reported that doubling the size of an ad increases sales fivefold. This is best thought of as an example of the effectiveness of ____ in advertising.
 a. concreteness
  b. surprise
  c. novelty
  d. pleasant design
  e. prominence


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Dominic

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

E


bcretired

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Reply 2 on: Jun 28, 2018
Gracias!

yeungji

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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