This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The scale that displays a range of products along a continuum based on their tangibility is referred ... (Read 81 times)

bcretired

  • Hero Member
  • *****
  • Posts: 525
on: Jun 28, 2018
The scale that displays a range of products along a continuum based on their tangibility is referred to as:
 a. The Services Triangle.
 b. The Servuction Model.
 c. The Scale of Market Entities.
 d. The Service-Profit Chain.

Question 2

Yellow Pages reported that doubling the size of an ad increases sales fivefold. This is best thought of as an example of the effectiveness of ____ in advertising.
 a. concreteness
  b. surprise
  c. novelty
  d. pleasant design
  e. prominence


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Dominic

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

E


bcretired

  • Member
  • Posts: 525
Reply 2 on: Jun 28, 2018
Excellent

juliaf

  • Member
  • Posts: 344
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

Did you know?

Individuals are never “cured” of addictions. Instead, they learn how to manage their disease to lead healthy, balanced lives.

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Range of Motion of the Elbow Joint, Flexion, Extension Range of Motion of the Elbow Joint, Flexion, Extension
Range of Motion of the Hip Joint, Flexion with Knee Flexed Range of Motion of the Hip Joint, Flexion with Knee Flexed
A Layer Based on Electrical Properties: The Ionosphere A Layer Based on Electrical Properties: The Ionosphere
Samples from the range of continuous variation in human eye color. Different alleles of more than on Samples from the range of continuous variation in human eye color. Different alleles of more than on
Glasgow Coma Scale (2 of 2) Glasgow Coma Scale (2 of 2)
The Scale of the Very Small and Very Large: Powers of 10 The Scale of the Very Small and Very Large: Powers of 10
Video: Introduction to Cystic Fibrosis

For a complete list of videos, visit our video library