« previous next »

Author Question: For many years Excedrin has developed marketing communications that stress how effective it is as a ... (Read 44 times)

chads108

  • Hero Member
  • *****
  • Posts: 507
on: Jun 28, 2018
For many years Excedrin has developed marketing communications that stress how effective it is as a headache medicine. What type of marketing strategy is Excedrin using?
 a. co-branding
  b. product placement
  c. product positioning
  d. brand extension
  e. perceptual mapping

Question 2

In marketing, positioning refers to
 a. where the brand is placed on the stores' shelves.
  b. how the consumer perceives the brand in relation to the competition.
  c. where to place marketing communications for a brand so it capture the consumer's attention.
  d. how to develop attractive packaging to entice consumers to try the brand.
  e. None of these choices is true.


Carissamariew

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

The average adult has about 21 square feet of skin.

Physiological Stress Response (cont.) Physiological Stress Response (cont.)
Top Prescriptions for Children Under 17 Years of Age (2002–2010) Top Prescriptions for Children Under 17 Years of Age (2002–2010)
Earth’s Oldest Preserved Rocks – 3.8 Billion Years Old, Greenland Earth’s Oldest Preserved Rocks – 3.8 Billion Years Old, Greenland
Marketing Management (13th Edition) Marketing Management (13th Edition)
Vulnerability – Stress Model Vulnerability – Stress Model
Earth 340 Million Years Ago Earth 340 Million Years Ago
Video: Lipid catabolism - lipolysis and beta oxidation and oxidation of fatty acids

For a complete list of videos, visit our video library