For many years Excedrin has developed marketing communications that stress how effective it is as a headache medicine. What type of marketing strategy is Excedrin using?
a. co-branding
b. product placement
c. product positioning
d. brand extension
e. perceptual mapping
Question 2
In marketing, positioning refers to
a. where the brand is placed on the stores' shelves.
b. how the consumer perceives the brand in relation to the competition.
c. where to place marketing communications for a brand so it capture the consumer's attention.
d. how to develop attractive packaging to entice consumers to try the brand.
e. None of these choices is true.
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