Author Question: For many years Excedrin has developed marketing communications that stress how effective it is as a ... (Read 58 times)

chads108

  • Hero Member
  • *****
  • Posts: 507
For many years Excedrin has developed marketing communications that stress how effective it is as a headache medicine. What type of marketing strategy is Excedrin using?
 a. co-branding
  b. product placement
  c. product positioning
  d. brand extension
  e. perceptual mapping

Question 2

In marketing, positioning refers to
 a. where the brand is placed on the stores' shelves.
  b. how the consumer perceives the brand in relation to the competition.
  c. where to place marketing communications for a brand so it capture the consumer's attention.
  d. how to develop attractive packaging to entice consumers to try the brand.
  e. None of these choices is true.



Carissamariew

  • Sr. Member
  • ****
  • Posts: 359
Answer to Question 1

C

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

The highest suicide rate in the United States is among people ages 65 years and older. Almost 15% of people in this age group commit suicide every year.

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

For a complete list of videos, visit our video library