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Author Question: For many years Excedrin has developed marketing communications that stress how effective it is as a ... (Read 46 times)

chads108

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  • Posts: 507
on: Jun 28, 2018
For many years Excedrin has developed marketing communications that stress how effective it is as a headache medicine. What type of marketing strategy is Excedrin using?
 a. co-branding
  b. product placement
  c. product positioning
  d. brand extension
  e. perceptual mapping

Question 2

In marketing, positioning refers to
 a. where the brand is placed on the stores' shelves.
  b. how the consumer perceives the brand in relation to the competition.
  c. where to place marketing communications for a brand so it capture the consumer's attention.
  d. how to develop attractive packaging to entice consumers to try the brand.
  e. None of these choices is true.


Carissamariew

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

B


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