In the effort to create a more customer-focused organization, one ...

[tuffie]

In the effort to create a more customer-focused organization, one of the approaches to changing the culture through structure is:
 A) utilizing the marketing department as a change agent.
  B) restructuring the firm around the customer experience.
  C) bring in outsiders to change the culture.
  D) revamping the firm's reward systems.
  E) utilizing the marketing department as a change agent, and restructuring the firm around the customer experience.

Question 2

Businesses such as fast food restaurants would fall where along the scale of market entities?
 A) on the extreme end of the intangible-dominant side
  B) on the extreme end of the intangible-dominant side
  C) in the middle of the continuum
  D) left of the middle towards the tangible-dominant side
  E) right of the middle towards the intangible-dominant side

[Anna]

Answer to Question 1

E

Answer to Question 2

C

[tuffie]

Correct answers!

[Anna]

Great! Please up vote