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Author Question: In the effort to create a more customer-focused organization, one of the approaches to changing the ... (Read 114 times)

tuffie

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on: Jun 28, 2018
In the effort to create a more customer-focused organization, one of the approaches to changing the culture through structure is:
 A) utilizing the marketing department as a change agent.
  B) restructuring the firm around the customer experience.
  C) bring in outsiders to change the culture.
  D) revamping the firm's reward systems.
  E) utilizing the marketing department as a change agent, and restructuring the firm around the customer experience.

Question 2

Businesses such as fast food restaurants would fall where along the scale of market entities?
 A) on the extreme end of the intangible-dominant side
  B) on the extreme end of the intangible-dominant side
  C) in the middle of the continuum
  D) left of the middle towards the tangible-dominant side
  E) right of the middle towards the intangible-dominant side


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Anna

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

C


tuffie

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Reply #2 on: Jun 28, 2018
Correct answers!


Anna

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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