In the effort to create a more customer-focused organization, one of the approaches to changing the culture through structure is:
A) utilizing the marketing department as a change agent.
B) restructuring the firm around the customer experience.
C) bring in outsiders to change the culture.
D) revamping the firm's reward systems.
E) utilizing the marketing department as a change agent, and restructuring the firm around the customer experience.
Question 2
Businesses such as fast food restaurants would fall where along the scale of market entities?
A) on the extreme end of the intangible-dominant side
B) on the extreme end of the intangible-dominant side
C) in the middle of the continuum
D) left of the middle towards the tangible-dominant side
E) right of the middle towards the intangible-dominant side
Levels of organization in a fast contracting frog
Organization of the human body.
Effects of Earth’s Changing Orientation: Solar Angle
A Woman’s Changing World
Levels of organization in striated muscle
Focused and dispersed promoters