Which of the following tactics would yield higher customer ...

[penza]

Which of the following tactics would yield higher customer satisfaction scores?
 A) utilizing mail surveys instead of personal interviews
  B) stating the question in a negative (dissatisfied) form instead of a positive (satisfied) form
  C) asking general questions prior to specific questions
  D) avoiding data collection until a substantial period of time had elapsed since the purchase.
  E) all of these would generate lower customer satisfaction scores

Question 2

Walmart offers many different private-label brands including Sam's Choice, Equate, and Ol' Roy. Overall, what is the primary reason that Walmart would offer these and other private-label brands?
 A) increased profit margin
  B) reduced marketing costs
  C) lowers the risk of a product failure
  D) lower inventory costs
  E) enhances Walmart's image

[meganlapinski]

Answer to Question 1

C

Answer to Question 2

A

[penza]

Gracias!

[chereeb]

TYSM