Author Question: Which of the following tactics would yield higher customer satisfaction scores? A) utilizing mail ... (Read 55 times)

penza · **on:** Jun 28, 2018

Which of the following tactics would yield higher customer satisfaction scores?
A) utilizing mail surveys instead of personal interviews
B) stating the question in a negative (dissatisfied) form instead of a positive (satisfied) form
C) asking general questions prior to specific questions
D) avoiding data collection until a substantial period of time had elapsed since the purchase.
E) all of these would generate lower customer satisfaction scores

Question 2

Walmart offers many different private-label brands including Sam's Choice, Equate, and Ol' Roy. Overall, what is the primary reason that Walmart would offer these and other private-label brands?
A) increased profit margin
B) reduced marketing costs
C) lowers the risk of a product failure
D) lower inventory costs
E) enhances Walmart's image