One of the major lessons to learn from the service-profit chain ...

[javeds]

One of the major lessons to learn from the service-profit chain is:
 A) customer loyalty leads to customer satisfaction.
  B) firms must satisfy their employees in order for customer satisfaction to become a consistent reality.
  C) employee retention leads to employee satisfaction.
  D) the firm's profitability leads to customer satisfaction.
  E) revenue growth leads to customer satisfaction.

Question 2

What is the most appropriate type of distribution to use when customers need the opportunity to comparison shop, or when after-sale services are important?
 A) exclusive distribution
  B) service-based distribution
  C) intensive distribution
  D) comparative distribution
  E) selective distribution

[tuwy]

Answer to Question 1

B

Answer to Question 2

E

[javeds]

Great answer, keep it coming

[Dinolord]

Thanks for the timely response, appreciate it