Author Question: One of the major lessons to learn from the service-profit chain is: A) customer loyalty leads to ... (Read 3000 times)

javeds · **on:** Jun 28, 2018

One of the major lessons to learn from the service-profit chain is:
A) customer loyalty leads to customer satisfaction.
B) firms must satisfy their employees in order for customer satisfaction to become a consistent reality.
C) employee retention leads to employee satisfaction.
D) the firm's profitability leads to customer satisfaction.
E) revenue growth leads to customer satisfaction.

Question 2

What is the most appropriate type of distribution to use when customers need the opportunity to comparison shop, or when after-sale services are important?
A) exclusive distribution
B) service-based distribution
C) intensive distribution
D) comparative distribution
E) selective distribution