Author Question: The plan for differentiating the firm from its competitors in consumers' eyes is referred to as the ... (Read 41 times)

vicky

  • Hero Member
  • *****
  • Posts: 586
The plan for differentiating the firm from its competitors in consumers' eyes is referred to as the firm's:
 A) communication mix.
  B) positioning strategy.
  C) publicity plan.
  D) public relations position.
  E) target marketing.

Question 2

By focusing on efficiency of operations and processes, lower costs, and delivering good value, Southwest Airlines attempts to build a competitive advantage based on:
 A) production orientation.
  B) customer intimacy.
  C) process improvement.
  D) operational excellence.
  E) strategic efficiency.



amandanbreshears

  • Sr. Member
  • ****
  • Posts: 320
Answer to Question 1

B

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

For a complete list of videos, visit our video library