All of the following are broad categories of communication tools ...

[fox]

All of the following are broad categories of communication tools that make up the communications mix except:
 A) personal selling.
  B) sales promotion.
  C) personal letters.
  D) advertising.
  E) publicity and sponsorships.

Question 2

To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?
 A) The manager must look beyond the firm's current product offerings.
  B) The manager must find ways to connect the firm's strengths to its opportunities.
  C) The manager must strive to convert weaknesses into strengths.
  D) The manager must attempt to minimize the firm's limitations.
  E) The manager must find ways to transform key threats into strengths.

[brbarasa]

Answer to Question 1

C

Answer to Question 2

E

[fox]

Thank you

[brbarasa]

Happy to help you