Author Question: One of the distinguishing characteristics of business markets is that there is a smaller number of ... (Read 66 times)

tatyanajohnson · **on:** Jun 28, 2018

One of the distinguishing characteristics of business markets is that there is a smaller number of larger buyers that account for most of the purchases. This distinguishing characteristic is called _________.
Fill in the blank(s) with correct word

Question 2

The organizational buyer may read every word of the ad copy, and find a meaning in it quite opposite from that intended by the advertiser.

Indicate whether the statement is true or false