Author Question: Discuss the special considerations about services during the prepurchase stage of the consumer ... (Read 70 times)

jc611 · **on:** Jun 28, 2018

Discuss the special considerations about services during the prepurchase stage of the consumer decision process.

Question 2

All organizations need a __________, the central scheme for utilizing and integrating resources in the areas of production, finance, research and development, human resources, and marketing to carry out the organization's mission and achieve desired goals and objectives.
A) marketing strategy
B) cross-functional strategy
C) cross-functional goal
D) corporate strategy
E) corporate mission

connor417 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

As compared to goods, consumers of services during the prepurchase stage of the decision process:

perceive higher levels of risk to be associated with the purchase.

tend to be more brand loyal.
rely more on personal sources of information.
tend to have fewer alternatives to consider.
often include self-provision as a viable alternative.

Answer to Question 2

D