If organizational buyers view a particular attribute as being neither important nor differentiating, an appropriate generic strategy for a product manager to follow would be to:
A) increase the importance of the attribute to customers.
B) increase the difference between the competition and the firm's brand.
C) convert this determinant attribute into a non-determinant one.
D) all of the answer choices
E) both increase the importance of the attribute to customers and increase the difference between the competition and the firm's brand.
Question 2
St. Louis Capital Equipment Company found that organizational buyers view reliability as being important in the purchase of a machine tool. In turn, research indicates that a new model recently introduced by the firm is viewed by organizational buyers as being superior to competing brands on the reliability dimension. Thus, reliability would be classified as a _____ attribute.
A) primary
B) star
C) dominant
D) determinant
E) focal
Muscles of the Body, Posterior View
The female reproductive system. (a) Sagittal section through the pelvis. (b) Top view of pelvic orga
Selected skeletal muscles (anterior view).
Ocean-view
Calculation of the Value of Depletion for the 14 Most Important Minerals
Superior view of axis and right lateral view of axis