If organizational buyers view a particular attribute as being neither important nor differentiating, an appropriate generic strategy for a product manager to follow would be to:
A) increase the importance of the attribute to customers.
B) increase the difference between the competition and the firm's brand.
C) convert this determinant attribute into a non-determinant one.
D) all of the answer choices
E) both increase the importance of the attribute to customers and increase the difference between the competition and the firm's brand.
Question 2
St. Louis Capital Equipment Company found that organizational buyers view reliability as being important in the purchase of a machine tool. In turn, research indicates that a new model recently introduced by the firm is viewed by organizational buyers as being superior to competing brands on the reliability dimension. Thus, reliability would be classified as a _____ attribute.
A) primary
B) star
C) dominant
D) determinant
E) focal
Structures of the Abdomen: Posterior View
Anterior view of the human skeleton.
Figure 7.1 shows the rapid decline in the trust of Americans in government since the 1960s. This de
Jacob van Ruisdael, View of Haarlem from the Dunes at Overveen.
Posterior view of midbrain in relation to brain stem