Author Question: Which of the following are forms of differentiation that can be used by business marketers when ... (Read 60 times)

cabate

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Which of the following are forms of differentiation that can be used by business marketers when developing a value proposition?
 A) Lowest total cost.
  B) Complete customer solutions.
  C) Product innovation.
  D) All of the answer choices.
  E) Both lowest total cost and product innovation.

Question 2

The balanced scorecard uses which of the following perspectives to measure firm performance?
 A) Financial.
  B) Customer.
  C) Internal business processes.
  D) Learning and growth.
  E) All of the answer choices.



janeli

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Answer to Question 1

D

Answer to Question 2

E



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janeli

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