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Author Question: Salespeople may use their buyers' public web sites as sources of information when classifying ... (Read 28 times)

james9437

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on: Jun 28, 2018
Salespeople may use their buyers' public web sites as sources of information when classifying accounts and analyzing their territories.
 
 Indicate whether the statement is true or false

Question 2

Market segmentation is:
 A) more useful to consumer goods marketers than to business marketers.
  B) of little value to business marketers that concentrate on the governmental and institutional sectors of the organizational market.
  C) difficult to apply in the business market because groups, not individuals, make many purchasing decisions.
  D) a useful tool for both business and consumer goods marketers.
  E) inappropriate for low market share firms.


Leostella20

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

D


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james9437

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Reply #2 on: Jun 28, 2018
Thank you :)


Leostella20

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Reply #3 on: Jun 28, 2018
Happy to help you


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