Author Question: Salespeople may use their buyers' public web sites as sources of information when classifying ... (Read 115 times)

james9437

  • Hero Member
  • *****
  • Posts: 568
Salespeople may use their buyers' public web sites as sources of information when classifying accounts and analyzing their territories.
 
 Indicate whether the statement is true or false

Question 2

Market segmentation is:
 A) more useful to consumer goods marketers than to business marketers.
  B) of little value to business marketers that concentrate on the governmental and institutional sectors of the organizational market.
  C) difficult to apply in the business market because groups, not individuals, make many purchasing decisions.
  D) a useful tool for both business and consumer goods marketers.
  E) inappropriate for low market share firms.



Leostella20

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

T

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

The types of cancer that alpha interferons are used to treat include hairy cell leukemia, melanoma, follicular non-Hodgkin's lymphoma, and AIDS-related Kaposi's sarcoma.

Did you know?

The first-known contraceptive was crocodile dung, used in Egypt in 2000 BC. Condoms were also reportedly used, made of animal bladders or intestines.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

For a complete list of videos, visit our video library