Those buying decisions that involve a large set of choice ...

[sammy]

Those buying decisions that involve a large set of choice alternatives and pose little uncertainty, and involve buyers actively searching for information, applying sophisticated analysis techniques, and careful consideration of long-term needs are called:
 A) simple modified rebuy.
  B) complex modified rebuy.
  C) casual purchases.
  D) routine low priority purchases.
  E) specialty purchases.

Question 2

Categorical measures are used to:
 a. Measure awareness
 b. Measure attitudes
 c. Group respondents or objects
 d. Count the number of cases that fall into various response categories
 e. All of the above

[missalyssa26]

Answer to Question 1

B

Answer to Question 2

c