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Author Question: When organizational buyers modify a salesperson's message to make it more consistent with their ... (Read 79 times)

ashley

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on: Jun 28, 2018
When organizational buyers modify a salesperson's message to make it more consistent with their predispositions toward the company, this provides an illustration of:
 A) selective exposure.
  B) selective attention.
  C) selective perception.
  D) selective retention.
  E) selective memory.

Question 2

Online collection of data tends to reduce the number of potential blunders.
 
 Indicate whether the statement is true or false


patma1981

  • Sr. Member
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  • Posts: 292
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

true


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