Which category of data is important in marketing because it is generally thought to lead to behaviors?
a. Awareness
b. Attitude
c. Knowledge
d. Intentions
e. Motivations
Question 2
Jeremy is interested in buying 10 cars for his company. He likes a particular car a salesperson is showing him but expresses concern about the fact that the car's engine isn't as powerful as others he was considering. Which of the following best illustrates the salesperson's use of the translation method to handle Jeremy's concern?
a. Yes, the engine is less powerful, but the car comes with several other options you said you wanted.
b. Because the engine is less powerful it is more fuel efficient, and that means your company will save money.
c. You're mistaken; the engine has the same amount of power as the others you were considering.
d. Why do you want an engine that has more power?
e. None of the above illustrates the boomerang method.
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