Author Question: Management uses marketing research in various ways. Which of the following uses focuses on the ... (Read 103 times)

rachel9 · **on:** Jun 28, 2018

Management uses marketing research in various ways. Which of the following uses focuses on the short- or long-term decisions that the firm must make with respect to the elements of the marketing mix?
a. Planning
b. Control
c. Problem solving
d. Competition
e. Advertising

Question 2

The second S in the SPES Sequence stands for ____.
a. Solve the buyer's problems
b. Seek confirmation of benefits
c. Summarize
d. Sort the needs in order of priority
e. None of the above