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Author Question: Management uses marketing research in various ways. Which of the following uses focuses on the ... (Read 124 times)

rachel9

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on: Jun 28, 2018
Management uses marketing research in various ways. Which of the following uses focuses on the short- or long-term decisions that the firm must make with respect to the elements of the marketing mix?
 a. Planning
 b. Control
 c. Problem solving
 d. Competition
 e. Advertising

Question 2

The second S in the SPES Sequence stands for ____.
 a. Solve the buyer's problems
  b. Seek confirmation of benefits
  c. Summarize
  d. Sort the needs in order of priority
  e. None of the above


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ky860224

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

B


rachel9

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

frankwu0507

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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