Author Question: A sales promotion differs from advertising in that it is: a. more expensive to prepare. b. more ... (Read 106 times)

Themember4 · **on:** Jun 28, 2018

A sales promotion differs from advertising in that it is:
a. more expensive to prepare.
b. more short-term oriented.
c. not capable of influencing behavior.
d. not geared toward the sales force.

Question 2

Which of the following is an example of a closed-end question?
a. How do you determine sales goals for each region?
b. Why are your customers currently unhappy?
c. Is this the primary reason you are interested in switching suppliers?
d. How do you currently process orders?
e. All of the above are closed-end questions.