The number of times, on average, during the media-planning period ...

[krzymel]

The number of times, on average, during the media-planning period that members of the target audience are exposed to the media vehicles that carry a brand's advertising message is called:
 a. frequency.
 b. weight.
 c. rate.
 d. reach.

Question 2

Needs which represent the need for acceptance from and association with others are called?
 a. Situational needs
  b. Functional needs
  c. Social needs
  d. Psychological needs
  e. Knowledge needs

[ryhom]

Answer to Question 1

a

Answer to Question 2

C

[krzymel]

Thank you

[ryhom]

Happy to help you