« previous next »

Author Question: The number of times, on average, during the media-planning period that members of the target ... (Read 122 times)

krzymel

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
The number of times, on average, during the media-planning period that members of the target audience are exposed to the media vehicles that carry a brand's advertising message is called:
 a. frequency.
 b. weight.
 c. rate.
 d. reach.

Question 2

Needs which represent the need for acceptance from and association with others are called?
 a. Situational needs
  b. Functional needs
  c. Social needs
  d. Psychological needs
  e. Knowledge needs


ryhom

  • Sr. Member
  • ****
  • Posts: 366
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

krzymel

  • Hero Member
  • *****
  • Posts: 548
Reply #2 on: Jun 28, 2018
Thank you :)


ryhom

  • Sr. Member
  • ****
  • Posts: 366
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

Though “Krazy Glue” or “Super Glue” has the ability to seal small wounds, it is not recommended for this purpose since it contains many substances that should not enter the body through the skin, and may be harmful.

Did you know?

Acute bronchitis is an inflammation of the breathing tubes (bronchi), which causes increased mucus production and other changes. It is usually caused by bacteria or viruses, can be serious in people who have pulmonary or cardiac diseases, and can lead to pneumonia.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Time Line of Human History From Upper Paleolithic Period to the Present Time Line of Human History From Upper Paleolithic Period to the Present
Timing of teratogens. Vulnerability to teratogens is greatest in the embryonic period. Source: Moore Timing of teratogens. Vulnerability to teratogens is greatest in the embryonic period. Source: Moore
The vehicle identification number (VIN) is visible through the base of the windshield and on a ... The vehicle identification number (VIN) is visible through the base of the windshield and on a ...
Topic Media Topic Media
Social Media Tools for Education Social Media Tools for Education
Digital illustration of a fish that was believed to have become extinct during the Cretaceous Period Digital illustration of a fish that was believed to have become extinct during the Cretaceous Period
Video: How to make cDNA Animation

For a complete list of videos, visit our video library