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Author Question: The number of times, on average, during the media-planning period that members of the target ... (Read 101 times)

krzymel

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on: Jun 28, 2018
The number of times, on average, during the media-planning period that members of the target audience are exposed to the media vehicles that carry a brand's advertising message is called:
 a. frequency.
 b. weight.
 c. rate.
 d. reach.

Question 2

Needs which represent the need for acceptance from and association with others are called?
 a. Situational needs
  b. Functional needs
  c. Social needs
  d. Psychological needs
  e. Knowledge needs


ryhom

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

C


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krzymel

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Reply #2 on: Jun 28, 2018
Thank you :)


ryhom

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Reply #3 on: Jun 28, 2018
Happy to help you


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