« previous next »

Author Question: The number of times, on average, during the media-planning period that members of the target ... (Read 113 times)

krzymel

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
The number of times, on average, during the media-planning period that members of the target audience are exposed to the media vehicles that carry a brand's advertising message is called:
 a. frequency.
 b. weight.
 c. rate.
 d. reach.

Question 2

Needs which represent the need for acceptance from and association with others are called?
 a. Situational needs
  b. Functional needs
  c. Social needs
  d. Psychological needs
  e. Knowledge needs


ryhom

  • Sr. Member
  • ****
  • Posts: 366
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

krzymel

  • Hero Member
  • *****
  • Posts: 548
Reply #2 on: Jun 28, 2018
Thank you :)


ryhom

  • Sr. Member
  • ****
  • Posts: 366
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Although average brain size increases gradually though time in H. erectus, individuals with small br Although average brain size increases gradually though time in H. erectus, individuals with small br
Model of a sequential study in which two cohorts were followed beginning at age 20. One cohort was f Model of a sequential study in which two cohorts were followed beginning at age 20. One cohort was f
A greater number of men than women hold full-time jobs, but the gap is closing because of an ... A greater number of men than women hold full-time jobs, but the gap is closing because of an ...
The distribution of cones and rods over the human retina. The figure illustrates the number of cones ... The distribution of cones and rods over the human retina. The figure illustrates the number of cones ...
Embryonic Period - End of the 4th week Embryonic Period - End of the 4th week
Chromosome Number in Selected Animal Species Chromosome Number in Selected Animal Species
Video: Hormonal regulation of pregnancy - weeks 2 through 38

For a complete list of videos, visit our video library