« previous next »

Author Question: The number of times, on average, during the media-planning period that members of the target ... (Read 112 times)

krzymel

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
The number of times, on average, during the media-planning period that members of the target audience are exposed to the media vehicles that carry a brand's advertising message is called:
 a. frequency.
 b. weight.
 c. rate.
 d. reach.

Question 2

Needs which represent the need for acceptance from and association with others are called?
 a. Situational needs
  b. Functional needs
  c. Social needs
  d. Psychological needs
  e. Knowledge needs


ryhom

  • Sr. Member
  • ****
  • Posts: 366
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

krzymel

  • Hero Member
  • *****
  • Posts: 548
Reply #2 on: Jun 28, 2018
Thank you :)


ryhom

  • Sr. Member
  • ****
  • Posts: 366
Reply #3 on: Jun 28, 2018
Happy to help you


« previous next »
 

Did you know?

GI conditions that will keep you out of the U.S. armed services include ulcers, varices, fistulas, esophagitis, gastritis, congenital abnormalities, inflammatory bowel disease, enteritis, colitis, proctitis, duodenal diverticula, malabsorption syndromes, hepatitis, cirrhosis, cysts, abscesses, pancreatitis, polyps, certain hemorrhoids, splenomegaly, hernias, recent abdominal surgery, GI bypass or stomach stapling, and artificial GI openings.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Critical thinking model for safety planning Critical thinking model for safety planning
A greater number of men than women hold full-time jobs, but the gap is closing because of an ... A greater number of men than women hold full-time jobs, but the gap is closing because of an ...
The Number of Children Americans Think Are Ideal The Number of Children Americans Think Are Ideal
Number Number
Embryonic Period Embryonic Period
The temperature of an average lightning bolt is 3.0 x 104 °C. What is the equiva The temperature of an average lightning bolt is 3.0 x 104 °C. What is the equiva
Video: Transmission Across a Synapse

For a complete list of videos, visit our video library