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Author Question: The most prevalent form of brand benefit positioning, in general, are appeals to: a. hedonistic ... (Read 51 times)

sammy

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on: Jun 28, 2018
The most prevalent form of brand benefit positioning, in general, are appeals to:
 a. hedonistic needs.
 b. experiential needs
 c. functional needs.
 d. symbolic needs.

Question 2

A problem with the mental states approach to selling is that it forces salespeople to listen very carefully when using this approach.
 
 Indicate whether the statement is true or false


JCABRERA33

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

F


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