The most prevalent form of brand benefit positioning, in general, are appeals to: a. hedonistic ...

Author Question: The most prevalent form of brand benefit positioning, in general, are appeals to: a. hedonistic ... (Read 138 times)

sammy

Hero Member
Posts: 818

on: Jun 28, 2018

The most prevalent form of brand benefit positioning, in general, are appeals to:
a. hedonistic needs.
b. experiential needs
c. functional needs.
d. symbolic needs.

Question 2

A problem with the mental states approach to selling is that it forces salespeople to listen very carefully when using this approach.

Indicate whether the statement is true or false

JCABRERA33

Sr. Member
Posts: 344

Reply #1 on: Jun 28, 2018

Answer to Question 1

c

Answer to Question 2

F

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