Author Question: As illustrated in the customer-based brand equity framework model, two elements of brand awareness ... (Read 178 times)

tsand2 · **on:** Jun 28, 2018

As illustrated in the customer-based brand equity framework model, two elements of brand awareness are:
a. favorability and strength.
b. benefits and overall attitude.
c. brand recognition and brand recall.
d. product and non-product related attributes.

Question 2

A personal selling approach that involves helping customers reach their strategic goals by using the products, services and expertise of the sales organization is called:
a. needs-satisfaction selling.
b. consultative selling.
c. alternative-solutions approach.
d. stimulus-response selling.
e. adaptable response method.

dominiqueenicolee · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

c

Answer to Question 2

B

tsand2 · **Reply #2 on:** Jun 28, 2018

Correct answers!

dominiqueenicolee · **Reply #3 on:** Jun 28, 2018

Great! Please up vote

Author Question: As illustrated in the customer-based brand equity framework model, two elements of brand awareness ... (Read 178 times)

tsand2

As illustrated in the customer-based brand equity framework model, two elements of brand awareness ...

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dominiqueenicolee

As illustrated in the customer-based brand equity framework model, two elements of brand awareness ...

tsand2

As illustrated in the customer-based brand equity framework model, two elements of brand awareness ...

dominiqueenicolee

As illustrated in the customer-based brand equity framework model, two elements of brand awareness ...