This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: As illustrated in the customer-based brand equity framework model, two elements of brand awareness ... (Read 141 times)

tsand2

  • Hero Member
  • *****
  • Posts: 520
on: Jun 28, 2018
As illustrated in the customer-based brand equity framework model, two elements of brand awareness are:
 a. favorability and strength.
 b. benefits and overall attitude.
 c. brand recognition and brand recall.
 d. product and non-product related attributes.

Question 2

A personal selling approach that involves helping customers reach their strategic goals by using the products, services and expertise of the sales organization is called:
 a. needs-satisfaction selling.
  b. consultative selling.
  c. alternative-solutions approach.
  d. stimulus-response selling.
  e. adaptable response method.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

dominiqueenicolee

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

B


tsand2

  • Hero Member
  • *****
  • Posts: 520
Reply #2 on: Jun 28, 2018
Correct answers!


dominiqueenicolee

  • Sr. Member
  • ****
  • Posts: 314
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Acute bronchitis is an inflammation of the breathing tubes (bronchi), which causes increased mucus production and other changes. It is usually caused by bacteria or viruses, can be serious in people who have pulmonary or cardiac diseases, and can lead to pneumonia.

Did you know?

Normal urine is sterile. It contains fluids, salts, and waste products. It is free of bacteria, viruses, and fungi.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

Menstrual cycle summary based on a 28-day (average) menstrual cycle. Menstrual cycle summary based on a 28-day (average) menstrual cycle.
Heart Model Heart Model
Cultural Variations in the Strange Situation Across cultures, most toddlers exhibit secure attachme Cultural Variations in the Strange Situation Across cultures, most toddlers exhibit secure attachme
Genome-wide SNP-based heritability for individual behavioral disorders Genome-wide SNP-based heritability for individual behavioral disorders
A model of the splicing mechanism for removal of an intron from nuclear-derived pre-mRNA A model of the splicing mechanism for removal of an intron from nuclear-derived pre-mRNA
Model of the CFTR protein Model of the CFTR protein
Video: Fermentation - When Oxygen Is Absent, Pyruvate to Lactate & Pyruvate to Ethanol

For a complete list of videos, visit our video library