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Author Question: As illustrated in the customer-based brand equity framework model, two elements of brand awareness ... (Read 140 times)

tsand2

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on: Jun 28, 2018
As illustrated in the customer-based brand equity framework model, two elements of brand awareness are:
 a. favorability and strength.
 b. benefits and overall attitude.
 c. brand recognition and brand recall.
 d. product and non-product related attributes.

Question 2

A personal selling approach that involves helping customers reach their strategic goals by using the products, services and expertise of the sales organization is called:
 a. needs-satisfaction selling.
  b. consultative selling.
  c. alternative-solutions approach.
  d. stimulus-response selling.
  e. adaptable response method.


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dominiqueenicolee

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

B


tsand2

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Reply #2 on: Jun 28, 2018
Correct answers!


dominiqueenicolee

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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