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Author Question: Which of the following is an example of ingredient branding? a. jeans made with Lycra b. low-carb ... (Read 77 times)

silviawilliams41

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Which of the following is an example of ingredient branding?
 a. jeans made with Lycra
 b. low-carb pasta
 c. AOL trial CDs
 d. Splenda

Question 2

Which of the following statements pertaining to the stimulus-response form of personal selling is true?
 a. The buyer takes a dominant role in the sales dialogue.
  b. The stimulus-response sales strategy cannot be used with a canned sales presentation.
  c. The stimulus-response sales strategy must be conducted in person because of the necessity for visual aids.
  d. An example of the stimulus-response sales strategy would be the continued affirmation method.
  e. The stimulus-response sales strategy has the advantage of flexibility.



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katieost

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Answer to Question 1

a

Answer to Question 2

D




silviawilliams41

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


adammoses97

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Reply 3 on: Yesterday
Excellent

 

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