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Author Question: Both direct marketing and integrated marketing communications: a. respond to fragmented media ... (Read 60 times)

jayhills49

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on: Jun 28, 2018
Both direct marketing and integrated marketing communications:
 a. respond to fragmented media markets and audiences.
 b. succeed when asked to provide standardized products to large target markets.
 c. benefit from the increasing size of network broadcast audiences.
 d. cannot effectively use databases to target specific markets.

Question 2

A discrete scale is most often used to represent a classificatory variable, such as gender.
 
 Indicate whether the statement is true or false


otokexnaru

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

true


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