Author Question: Both direct marketing and integrated marketing communications: a. respond to fragmented media ... (Read 117 times)

jayhills49

  • Hero Member
  • *****
  • Posts: 559
Both direct marketing and integrated marketing communications:
 a. respond to fragmented media markets and audiences.
 b. succeed when asked to provide standardized products to large target markets.
 c. benefit from the increasing size of network broadcast audiences.
 d. cannot effectively use databases to target specific markets.

Question 2

A discrete scale is most often used to represent a classificatory variable, such as gender.
 
 Indicate whether the statement is true or false



otokexnaru

  • Sr. Member
  • ****
  • Posts: 314
Answer to Question 1

a

Answer to Question 2

true



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

For a complete list of videos, visit our video library