This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: All of the following are factors causing problems with estimating sales volume from test markets ... (Read 24 times)

cool

  • Hero Member
  • *****
  • Posts: 570
on: Jun 28, 2018
All of the following are factors causing problems with estimating sales volume from test markets EXCEPT:
 a. unrealistic store conditions.
 b. overattention.
 c. time lapse.
 d. media isolation.

Question 2

The term short-term solution in a Marcom program refers to:
 a. not spending enough on initial promotions and instead putting budget dollars into television and other types of advertising.
 b. allocating budget dollars to only one type of promotion for a product.
 c. spending excessive amounts on promotion to create quick sales while failing to invest sufficiently in advertising to build a brand's long-term equity.
 d. basing a program's marcom needs on what competitors are doing with similar brands.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

deja

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

c


cool

  • Member
  • Posts: 570
Reply 2 on: Jun 28, 2018
:D TYSM

kswal303

  • Member
  • Posts: 316
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

In the ancient and medieval periods, dysentery killed about ? of all babies before they reach 12 months of age. The disease was transferred through contaminated drinking water, because there was no way to adequately dispose of sewage, which contaminated the water.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

The calories found in one piece of cherry cheesecake could light a 60-watt light bulb for 1.5 hours.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Allen Test: An occluded ulnar artery results in continued pallor of the hand while the radial artery Allen Test: An occluded ulnar artery results in continued pallor of the hand while the radial artery
Three factors that influence the distribution of Na+ and K+ ions across the neural membrane. Three factors that influence the distribution of Na+ and K+ ions across the neural membrane.
Factors Affecting the Affinity of Hb for O2 Factors Affecting the Affinity of Hb for O2
Which of the following unit factors is not related to a 0.100 M NaBr solution? A Which of the following unit factors is not related to a 0.100 M NaBr solution? A
Factors in replication of organelle genomes Factors in replication of organelle genomes
The fluctuation test of Luria and Delbrück The fluctuation test of Luria and Delbrück
Video: Segmentation and migrating motility complexes & Gastroileal reflex

For a complete list of videos, visit our video library