All of the following are factors causing problems with estimating ...

[cool]

All of the following are factors causing problems with estimating sales volume from test markets EXCEPT:
 a. unrealistic store conditions.
 b. overattention.
 c. time lapse.
 d. media isolation.

Question 2

The term short-term solution in a Marcom program refers to:
 a. not spending enough on initial promotions and instead putting budget dollars into television and other types of advertising.
 b. allocating budget dollars to only one type of promotion for a product.
 c. spending excessive amounts on promotion to create quick sales while failing to invest sufficiently in advertising to build a brand's long-term equity.
 d. basing a program's marcom needs on what competitors are doing with similar brands.

[deja]

Answer to Question 1

d

Answer to Question 2

c

[cool]

Thanks for the timely response, appreciate it

[cassie_ragen]

Great answer, keep it coming