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Author Question: Influencer marketing refers to a series of personalized marketing techniques directed at individuals ... (Read 78 times)

KWilfred

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on: Jun 28, 2018
Influencer marketing refers to a series of personalized marketing techniques directed at individuals or groups who have the credibility and capability to drive positive word-of-mouth in a broader and salient segment of the population.
 
 Indicate whether the statement is true or false

Question 2

Consumers seek certain attributes when they purchase a product. The consumer market segment based on this phenomenon is called the ________ segment.
 a. price-shopper
 b. lifestyle
 c. expenditure pattern
 d. benefits-sought


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Leostella20

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Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

d


KWilfred

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Reply 2 on: Jun 28, 2018
Gracias!

sailorcrescent

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Reply 3 on: Yesterday
Excellent

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